
Lessons from Techstars
We did Techstars Oakland in 2024. Three months in the Bay Area, full-time accelerator mode. Here’s what actually mattered — and what didn’t. What mattered Narrowing the message Before Techstars, we described Runbear in too many ways to too many people. The program forced us to sharpen our positioning weekly. By the end, we could explain what we do in one sentence that landed every time. This sounds simple. It took 12 weeks of iteration. ...